Established in 2021.
Propeller Sound was co-founded by Jefferson Holt and Jay Coyle. Holt is a longtime friend and confidant to many established artists. Coyle has spent the last decade helping over a dozen artists direct their own releases by creating their own label structures and lead their direct-to-fan efforts. With their label, these two industry veterans have linked up to create a new boutique label with a passion to serve artists, artists' catalogs and artists' communities.